Tuesday, April 1, 2008

Tracey Has A Good Night In The Ratings!

Not As Good To Be King: ‘Tudor’s Second-Season Debut Slips
Sophomore Season Opener Of Henry VIII Series Falls Short Of Last Year’s Marks
By Mike Reynolds -- Multichannel News, 4/1/2008 12:42:00 PM

The start of The Tudors’ second reign on Showtime was off, while Tracey Ullman’s new project opened well.

The Tudors averaged 768,000 viewers in the 9 p.m. hour Sunday night. Although the March 30 debut was up 65% versus the series’ first-season concluder, according to network officials, it was down 12% from the 870,000 that watched the Henry VIII program’s initial April 1, 2007 airing in the10 p.m. hour.

Combined with an 11 p.m. encore, the first night of the show’s sophomore season produced 1.02 million watchers, down from the nearly 1.3 million that tuned in a year-ago.

Part of the shortfall can no doubt be attributed to the wide previews the show enjoyed on-demand from the likes of Comcast and Charter, as well as such platforms as YouTube, veoh, Yahoo!, MSN, Sho.com and DirecTV’s Channel One, among many others. All told, those vehicles accumulated 1 streams for the second-season premiere, said Showtime officials.

Tracey Ullman’s State of the Union, meanwhile, garnered 907,000 viewers over three plays Sunday night, including 776,000 during the 10 p.m. and 10:30 p.m. showings, just short of Californication’s debut total of 795,000, according to Showtime officials
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